Privacy Policy

1. Introduction

At Aira Dhaaga ("we", "us", "our"), we respect your privacy and are committed to handling your personal information responsibly and in line with applicable Indian law, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2025. This Policy explains what information we collect when you visit or shop at www.airadhaaga.com (the "Website"), how we use it, who we share it with, and what choices you have.

The Website is owned and operated by Aira Dhaaga, a partnership firm with its registered address at Villa 4, Palm Village, Koduvazhanga, Puthiya Road Junction, Ernakulam, Kerala, India – 683511. We are an online clothing business.

By using the Website or placing an order, you confirm that you have read and accepted this Policy, along with our Terms of Service, Shipping Policy, and Refund Policy. If you do not agree, please do not use the Website.

2. Information We Collect

Information you give us

• Your name, email address, and phone number
• Shipping and billing addresses
• Order details and purchase history
• Account login details, if you create an account
• Messages you send us through the contact form, email, WhatsApp, or social media

Information collected automatically

• IP address, browser type, device type, and operating system
• Pages you view, products you browse or add to your cart, and how long you stay
• The website you came from and the pages you visit next
• Cookie and similar tracking data (see Section 6)

Payment information

We do not store your card, UPI, or net banking details. Payments are processed by secure third-party payment gateways, and your payment data is handled under their own security and privacy policies.

3. How We Use Your Information

We use your information to:

• Process, ship, and deliver your orders
• Send order confirmations, shipping updates, and delivery notifications by email, SMS, or WhatsApp
• Manage your account and respond to your queries and support requests
• Handle returns, exchanges, and refunds
• Verify your phone number and help prevent fraud and misuse
• Improve our website, product range, and shopping experience
• Show you relevant products and personalise what you see
• Send offers, new arrivals, and brand updates, only where you have agreed to receive them
• Meet our legal, tax, and accounting obligations

We only collect the information we reasonably need for these purposes.

4. Marketing Communications

We send promotional messages only with your consent. You can opt out at any time by clicking "unsubscribe" in any email or by writing to connect@airadhaaga.com. Opting out of marketing will not affect essential messages about your orders.

5. Who We Share Your Information With

We do not sell your personal information. We share it only as needed with:

• Payment gateways, to process your payments
• Courier and logistics partners, to deliver your orders
• Technology and service providers, such as website hosting, analytics, email/SMS/WhatsApp tools, and customer support tools
• Marketing and advertising partners, to measure and deliver relevant offers, where permitted
• Authorities and legal bodies, where required by law, court order, or legal process, or to protect our rights, customers, or the safety of others

We ask these partners to use your information only for the services they provide to us. Each of them also has its own privacy policy, and we are not responsible for how they handle data under their own practices.

6. Cookies and Tracking

Cookies are small files stored on your device that help the Website work and help us understand how it is used. We use:

• Necessary cookies: keep the Website running, such as your cart and secure checkout.
• Functional cookies: remember your preferences, such as language, location, and login details.
• Performance and analytics cookies: show us which pages and products are popular so we can improve the Website.
• Marketing cookies: help us show you relevant offers and measure how well our campaigns work.

Some cookies may be placed by third parties such as analytics or advertising providers. We do not control these cookies, so please check those providers' policies.

You can block or delete cookies through your browser settings. Doing so may stop parts of the Website, such as the cart or checkout, from working properly.

7. Security

We take reasonable steps to protect your information from loss, misuse, and unauthorised access, including TLS/SSL encryption and the safeguards required under Indian law. Please note that no online transmission or storage system is completely secure, so we cannot guarantee absolute security. If a data breach affects you, we will act and notify as required by applicable law.

You can help by keeping your account password confidential.

8. How Long We Keep Your Information

We keep your information only as long as needed for the purposes in this Policy, or as required for legal, tax, or accounting reasons. Once it is no longer needed, we will delete it or anonymise it.

9. Transfers Outside India

Some of our service providers, such as hosting, email, or analytics tools, may store or process data on servers outside India. Where this happens, we take reasonable steps to ensure your information remains protected. If we ship internationally, your details may also be shared with couriers and customs authorities in the destination country for delivery and clearance.

10. Your Rights and Choices

You may:

• Ask to access the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to delete your information, subject to legal retention requirements
• Withdraw your consent to marketing or other consent-based processing
• Nominate another person to exercise your rights in the event of your death or incapacity, as provided by law
• Choose not to share certain information, though this may limit some features, such as placing an order

To make a request, email us at connect@airadhaaga.com. We will respond within a reasonable time and will not treat you differently for exercising your rights.

11. Age Requirement

The Website is intended for adults aged 18 and above. We do not knowingly collect personal information from children. If a minor's information has been shared with us without a parent or guardian's consent, please contact us and we will delete it.

12. Changes to This Policy

We may update this Policy from time to time. The latest version will always be posted on this page with the "Last updated" date. Please review it periodically. If you continue using the Website after changes are posted, you accept the updated Policy.

13. Grievance Officer

In accordance with the Information Technology Act, 2000 and the Consumer Protection (E-Commerce) Rules, 2020, you may contact our Grievance Officer with any concern about your privacy or data:

Name: Jisha P.P

Email: connect@airadhaaga.com

Address: Villa 4, Palm Village, Koduvazhanga, Puthiya Road Junction, Ernakulam, Kerala, India – 683511

We will acknowledge your complaint within 48 hours and aim to resolve it within one month.

14. Governing Law

This Policy is governed by the laws of India. Any disputes will be subject to the jurisdiction of the courts at Ernakulam, Kerala.